Reebok is helping Sidney Crosby, the Canadian hockey Olympic star relocate his stolen hockey gear. Crosby, who scored the winning goal in overtime to defeat the US 3-2 this February in Vancouver, wants his gold-medal winning stick and glove back. Reebok Canada is offering a $10,000 award – no questions asked – for the return of Crosby’s items.

It also set up a hotline.

"The stick and glove are priceless," said Len Rhodes, vice president and general manager for Reebok Hockey CCM. "There’s absolutely no substitute for that exact stick and glove."

"He’s been a very close partner of ours and a member of the Reebok hockey family," said Rhodes. "We just wanted to do what we thought was right."