Title Nine, the active women’s catalog and retailer, has launched a new website. The company will also soon be opening its 14th and 15h store in Madison, WI and Edina, MN
The new website, designed by MarketLive, Inc., includes a fresh look and feel, intuitive navigation and enhanced customer service features that enable shoppers to view order status and shopping history on the site. It also includes "shop by outfit" option, as well as new chat and self-service features empower women as they make buying decisions and track their purchases.
"Working with MarketLive, we’ve taken our eCommerce site to the next level," said Janis Abbingsole, Director of Operations at Title Nine. "We have already received accolades from many of our loyal customers who love the new look and added features. Our success is a result of balancing the knowledge we have of our customers with the best practices MarketLive brings from working with more than 100 online merchants. Our new site helps us meet our goal of getting closer to our customers through relevant products and experiences."
In addition to positive comments from customers, the new site has already reduced the workload on contact center employees, allowing them to focus on projects that have a direct impact on building Title Nine’s business. This shift is due to the site’s new order status, shopping history, and live chat features. "The new functionality empowers our customers by giving them information about their relationship with Title Nine on their own terms," said Abbingsole.
The open and spacious layout of the new site allows Title Nine to bring their "models" — women who relate their life stories about being fit — to the forefront by featuring them more dynamically on the website. New navigation capabilities then allow women to purchase clothes the model is wearing with the click of a button. "By allowing women to find the clothes they want faster, we expect to greatly increase sales over time," stated Abbingsole.
For the upcoming holiday season, Title Nine will add customer reviews.
Title Nine operates 13 stores in Berkeley, La Jolla, Mill Valley, Palo Alto, and Walnut Creek, CA; Boulder, Colorado Springs, and Denver, CO; Boise, ID; Portland, OR; Austin, TX; and Bellevue and Seattle, WA. New stores are being planned for Madison, WI and Edina, MN.