Adrenalina, the action sports store, has retained investment bank Financo, Inc, a New York investment firm, to assist to explore and pursue strategic alliances to enhance the company’s growth initiatives. Earlier this year, Adrenalina announced an aggressive store expansion program to expand the company to seven locations in four states by the end of 2008.

The company has started construction on new stores at International Plaza in Tampa, Florida, Cherry Creek in Denver, Colorado, North Point in Alpharetta, Georgia, and Willow Bend in Plano, Texas. The company has also secured additional prime locations in Houston and the New York Metro markets.

"Adrenalina is bringing an exciting new concept to the mall for the Generation Y customer, who is particularly drawn to our exclusive Flowrider wave machine," said Ilia Lekach, chairman and CEO of Adrenalina.  "Mall-based operators are encouraging us to expand more rapidly.  By engaging Financo, we can expedite our growth prospects by leveraging its strong relationships in the retail community."

The stores average 10,000 square feet and carry brands such as Quiksilver, Billabong, Volcom, O’Neil, Reef, Crocs and Ed Hardy.