Despite signing a "lifetime endorsement deal" with adidas in 2003, Boston Celtics star Kevin Garnett has reportedly signed an endorsement deal with the Chinese-brand ANTA for the coming season.

Counterkicks.com cited multiple sources confirming the new sponsorship. Adidas declined comment and ANTA couldn’t be reached for comment. The Houston Rocket’s Luis Scola is also endorsed by ANTA.

Other NBA stars now endorsed by Chinese brands include Baron Davis with Li-Ning;  and Jason Richardson, Ron Artest, Shane Battier and Jason Kidd, all with Peak. Joakim Noah endorses Le Coq Sportif.