Home » China Sports Industry » Erke Becomes Apparel Sponsor for Shanghai ATP Masters 1000
Jun
22

Erke, the Chinese tennis apparel company, has reached an agreement to become the designated apparel supplier for Shanghai ATP 1000 matches during 2009-2013. The Shanghai ATP Masters 1000 tournament, which occurs around October each year, is second only to the world’s four Grand Slam tennis tournament and regarded as the top tennis tournament in Asian region.

According to a statement from Erke, the tournament will attract 80 top class players for competition including Rafael Nadal and Roger Federer in 2009.

Erke will cooperate with ATP to develop and sale the franchised products for Master Series, and organize tennis public programs to provide a platform for close communication between tennis fans and world-class players. The total cost for the investment is more than 100 million yuan ($14.6mm).

Hongxing Erke Group, founded in June 2000, makes apparel under its "Hongxing Erke" and "ERKE" brands.

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