The domestic leading sports brand Hongxing Erke held 2008 Winter New Collection Releasing in Xi’an in recent, all of its agents and branches all over the country attended and gave counsel suggest for its development. 

Themed with "Action, To be No.1", Erke presented its latest high-tech sports equipments at the conference. In addition, it also held the dealers training meeting to improve their operation ability to strengthen execution and profitability through a series of professional training. "Action, To be No.1" greatly boost all staff’s morale who are confident to face any challenge and get the firm convictions. Variety of dealershave  a great passion to Erke 2008 winter new collection and are positive in its promising future..

Hongxing Erke Group was founded in June 2000 with main work of professional research, design, manufacture and marketing of sports goods under its "Hongxing Erke" and "ERKE" brands. Products range includes sneakers, sportswear and various sports accessories. "Hongxing Erke", "ERKE" are global registered trademarks, with more than 100 countries worldwide trademark rights. As one of the leading international professional sports equipment suppliers, ERKE has nearly 10,000 staff,collocated with 19 international shoe-making production lines with annual output of 17 million pairs of sneakers. Hongxing Erke has been developing in a fast way and successfully listed in Singapore in November 2005, becoming the first Chinese sprots brand that goes public overseas.Up till now, its domestic sales network of more than 3500 franchised shops covers the whole country and has sold the products to more than 30 countries and areas .