As official partner of Beijing Olympic Games, Adidas launches "Together in 2008, Impossible is Nothing" Olympic experience activities in Shenyang on Dec 22.
All the Public Attend 2008 Olympic Games and Enjoy It
This activity’s goal is to make more ordinary person attend Olympic Games through some games and experience Olympic fun. "Together in 2008, Impossible is Nothing" Adidas plans to start from December 2007 to the end of 2008 Olympic Games next year, which is the largest adidas brand campaign in China.
As to this activity, Bo Wenkang, the president of Greater China said:ã€it is the largest activity in China. Through this activity, we hope to show the strength of the entire nation. When the 1,300,000,000 people unite together, impossible is nothing in Beijing Olympic Games!〞
Adidas 2008 Olympic Plan is to encourage all the Chinese people to unite together, support China’s athletes and participate in Beijing 2008 Olympic Games. Meanwhile, Adidas makes every ordinary know not only participate in Beijing Olympic Games, not only to the scene to be involved in the Olympic Games, ordinary people can also feel the atmosphere of the Olympic Games in daily life.
Adidas Makes the Platform for the Whole People to Participate in the Olympic Games
Now, all the Chinese people look forward to 2008 Olympic Games. All the experience is not only express the participation in Olympic Games, but most important is to experience Olympic spirit. What Adidas advocated ã€Impossible is Nothing〞is best interpretation of Olympic spirit.
  
As official partner of Beijing Olympic Games, Adidas has been dedicated sport into the ordinary people’s lives, and share Olympic passion and surprise with them. "Together in 2008, Impossible is Nothing" provides various kinds of direct and true platform for Chinese consumers which they can enjoy Olympic spirit and share Olympic passion.