Recently, the reporter interviewed with Bo Wenkang, president of adidas(China). He said "Our stores will reach 4,000 in 2008, adidas will be No.1 in China sports market before 2008 Olympic Games."

As official sportswear partner of 2008 Olympic Games, adidas takes Beijing Olympic Games opportunity to be No.1 in China’s sports brand market. Adidas hold theme active "Together in 2008, Impossible is Nothing" which is the largest adidas brand campaign. According to Bo Wenkang, this activity not only shows adidas is enthusiastic about 2008 Olympic Games, but promise to China market.

As to the objective in 2008,  Bo Wenkang said to reporter directly, adidas commercial objective is to be No.1 in China market. And they are confident they can achieve their goal in 2008.

After became of official sportswear partner of 2008 Olympic Games, adidas can use the logos related to Beijing Olympic Games. Adidas not only provides the sports equipment for 2008 Olympic Games and Paralympic Games all staff, technical officials and volunteers, but also offers all sports apparel to Chinese Olympic Games  delegation.
　　
Bai Wenkang indicated, China’s domestic market is fiercely competitive, but adidas growth speed is much faster than the other opponents and exceeds Completely all competitors in 2008.