In the morning of 29, November, Wenzhou Intermediate Court heard the "jump Leopard" (Puma) trademark violation case, and judged at court that the Ruian city Silver Supermarket Co.,Ltd sold the infringing products must compensate PUMA Schuhfabrik Rudolf Dassler (Germany) (hereinafter called Germany PUMA company) economic loss 55,000 Yuan.
This July, Germany PUMA Company found that the series of PUMA trademarks were infringed in a number of cases in WenZhou city, Yongding County Renrenle Supermarket Company, Ruian Silver City Supermarket Company and more than 10 supermarket were selling footwear, apparel and rucksack with the jump Leopard or the similar trademarks, therefore they took these supermarkets to the court, the total claim is about 1.6 million Yuan.
In the morning court session, the lawyer of the Ruian Silver City Supermarket alleged that "PUMA" letters of its series trademarks were much known in the consumers. It can be identified clearly only if the "jump Leopard" logo combined with the letters. Although Bake sports shoes sold in the market marked "jump Leopard" logo, it was at the rear side of the charged shoes, neither significant nor prominent in the overall version. So the appearance decorating without special impression had not highlighted the "jump Leopard" logo and identification function and left the profound sensory impression to the consumers and they would not confuse or misunderstand them , therefore the plaintiff didn’t infringe on "PUMA" trademark’s privilege.
After hearing, the court thought that Bake shoes sold by Silver City Supermarket were the same category commodities with the Germany PUMA company’s registered trademark approved products, and its logo was very similar with registered "jump Leopard", except its lower limbs didn’t totally appear. The "jump Leopard" of Bakes were used as the decoration, but it was still infringement according to the "PRC Regulations for the Implementation of the Trademark Law" Article 50 (a).
The judge said, after PUMA Company prosecuted, nine stores solved privately with it , three cases were sentenced at the court, and another two cases would be on trial.