In November30, 2007, official partner of 2008 Olympic Adidas kicked off its Olympic Games campaign with a spectacular light show in front of thousands of people at Beijing’s Yongdingmen Gate.The deputy chief of State General Administration of Sport ?vice chairman of China Olympic Committee Wangjun ,the chief of BOCOG Market Development Yuanbin presented and made speech. Although now Beijing is in cold winter, over thousands of people attended this campaign, named "Together in 2008, Impossible is Nothing", including some famous Chinese Olympians such as key members of the Chinese Women’s Volleyball Team Fenkun and Zhao Ruirui, diving sensation Hu Jia and football legend Zheng Zhi who are featured in the campaign to express together their wishes to the 2008 Olympics. This campaign is the largest Adidas brand campaign ever created by a single market.will last until the end of the next year Olympic.

The campaign is about rallying the nation and showing how the entire Chinese nation is supporting their athletes and the Games themselves. "Adidas believes that the success of Olympics means more than winning medals and that the Olympic spirit is not just for the athletes. The passion of all the Chinese feeling about the Beijing 2008 Olympic Games will make China a true Sports Nation and Adidas hope play an active role in this development." said Wolfgang Bentheimer, Managing Director of Adidas Greater China. "This is the largest campaign we have ever done in China and showcases the power of the nation: when 1.3 billion people come together? Impossible is Nothing at the Beijing 2008 Olympic Games. "

As the official partner of the 2008 Olympic, Adidas has been dedicated to bring Sport into ordinary people lives and share more passion and impact of the Olympic. With the theme "Together in 2008, Impossible is Nothing", Adidas plans to hold a series of integrated market activities to bring the all-nation participation into a new height, offer a more direct and reliable Olympic platform to learn Olympians and Olympic sprit. As the Official Sportswear Partner, Adidas will supply sportswear for all staff, volunteers and technical officials of the Beijing 2008 Olympic Games and the Beijing 2008 Paralympic Games. Under its agreement with BOCOG, Adidas will also outfit the Chinese Olympic team for the 2008 Games in Beijing. In addition, Adidas will outfit athletes from all over the world competing in 27 out of the 28 sports.