Recently, China Sporting Goods Federation staff surveyed the comprehensive shopping malls, supermarkets, sporting goods stores in Xidan, Wangfujing and Chongwenmen for a week. Meanwhile,they analyzed various types of sporting goods of market share, distribution, sale and agency in Beijing.

Through the survey of 83 kinds of sporting brands, there are 31 sports apparel categories, accounting for 37%; 13 outdoor recreation categories, 16%; 18 competition equipment categories, 21%; 4 massage fitness equipment categories, 5%. According to  this analysis, there are mainly 80 to 100 or so sporting goods brands on Beijing market, basically covering all the major domestic and abroad famous brand sporting goods. In recent years, with our national economy high-speed development, improvement of people’s living standards and 2008 Olympic Games around the corner, competition  among major sports brands is becoming more and more fierce in Chinese market, especially in Beijing market. A number of international renowned brands, such as "ACUPUNCTURE"?"JackWolfskin"?"MLB"?"Timberland", have or will soon enter Chinese market. As a major brand-name product, ADIDAS, NIKE, Reebok and LiNing is basically equipped with the special counter in Beijing shopping centers.