According to the French Media report, the turnover of Adidas first three quarters growed 5%, pre-tax profit growed 11%. Regarding to the three owned brands, Nike’s sales grows 8%; the sales of Reebok reached 1.77 billion Euro, growed 2%, despite the impact of the United States market; only Taylor-Made-Adidasgolf was slightly lower.

Thereinto, the European sales rose 5%,but it growed more rapidly in Russia ,Turkey and China ,the growth is up to 35%,40% and 45% respectively. Adidas Group has treat China the most potential market. It sets its mind on increasing the turnover of China up to 1 billion euro.   

The Adidas also have a good expectation for the coming 2008. So far, its 2008 total orders has been increased 16% than 2007, which is mainly attributed to the forthcoming sports events: Beijing Olympics and European Soccer Championship.