On 6th,Nov 2007, Chen Yongzheng, CEOof NBA(China) and Xu jingnan,president of Peak announced NBA and Peak are market cooperation partners for many years in China.

Peak will take this opportunity to improve its international reputation and get more shares in China’s competitive sneakers’market. From specific content of this contract, Peak will be on live transmission of NBA Games and NBA .com/China. According to the agreement,  Shane Battier and many NBA players will publicize for Peak. NBA and Peak will cooperate to promote the basketball development and create more opportunities for the basketball funs in China.

In addition, Peak and NBA donated some basketball shoes to Beishenshu primary school (Beijing), which is the first cooperation step.

Chen yongzheng, CEO of NBA(China) said"Peak is a strong company, we will try our best to develop China’s basketball and attract more young people to participate in basketball games."Xu jingnan, president of Peak, also said "the future of cooperation between Peak and NBA is very bright. Peak will get more benefit from NBA international image and popularity degree. Meanwhile, we will also share our rich experience and localized advantage with NBA, then we will promote the development of basketball together."

Peak will be official cooperation partner of NBA Caravan in 2008. The Caravan is top funs’ touring activities. It visited 24 cities last year, and passed through 25,000 miles,  3,800,000 funs experienced personally NBA’s zest.