NewBalance wants to be the most popular brand in China and will come true exponential growth in global business in 5 years.

In 5 years? China will play an important role to realize NewBalance exponential growth in global business.

On 13th?Nov?Robert Demartini ?the new CEO of NewBalance?announced the stragegic development plan of explration China‘s inland market .It will achieve 10% share and open 1?000 concept stores. It will be the most popular running sports brand in China and China will be the second largest market of NewBalance all over the world.

Robert said that Newbalance global sales amount will be exponential in the next few years and China will play an important role.

The headquater of NewBalance lies in Boston(USA) and it is private company.The products includ all kinds of sports clothes and shoes such as running series?walking series?multifunctional training series?basketball series?tennis series?mountain-climbing outdoor series and children series. The global sales amount is $1?500?000?000 last year.China is the fourth greatest market of NewBalance. There are 287 retailing shops and 7 factories in China.

The products of NewBalance entered the Chinese market through the agents in 1995, but did not succeed.They officially entered the Chinese market in Nov?2003 again and persists by retail shops. NewBalance changed their managing stragegy in 2006?they recruited massively medium and small dealers and built a special dealers’system of themselves.