Footwear manufacturer evolv Sports announced today the hiring of Mason Daly for the newly created position of evolv’s Cultural Attaché.

With company growth exceeding expectations, this position will focus on the Northwest and Southwest markets providing support for retailers, climbing events and demos. Additionally, Daly will build the college adventure program sales market.

“I’m going to start out by building more of a community around evolv while I’m traveling,” says Mason Daly. “I will be visiting shops in my area and holding info sessions. And also seeing who wants to go climbing! Getting people in the shoes is pretty key and I’m stoked to be on the ground and connecting climbers to the evolv products.”

Jay Peery, evolv’s Director of Sales says, “In creating this position, we knew we needed a great climber, engaging personality and someone that really gets our brand. Mason is all of that and also brings experience, a great attitude and can get things done. We are really excited to have him on our team.”