YES Snowboards was awarded the Breakthrough Brand of the Year award at this year’s Eurosima Snowboard Industry Awards.  Founded a year ago by riders DCP, Romain De Marchi, JP Solberg and Tadashi Fuse,  YES was recognized for its exemplary marketing, product and brand image throughout the European market, according to the press release:

This year at the Eurosima Snowboard Industry Awards, YES. NOW BOARD was the recipient of the Breakthrough Brand of the Year award, presented by Boardsport Source Magazine. This award was given to YES for having an exemplary year in marketing activities, product, brand and image through out the European Market. Although the team was unable to attend the event, they made an acceptance video which was presented at the Awards party and viewed by industry peers in attendance.

This award was just the icing on the cake coming off of a season chock full of heavy editorial coverage and product pick nods from YES’ industry peers and media.