Outdoor Retailer today announced attendees will experience the event’s annual Fashion Show, Project OR student design competition and events at the Source and Design Center in the main exhibit hall at the upcoming Winter Market, held January 21-24, 2010 in Salt Lake City, Utah, at the Salt Palace Convention Center.

These fashion and design-focused events were previously held in ballrooms and other event areas located adjacent to the main exhibit hall.

"Design excellence has always been core to the outdoor industry, but more recently we’ve seen a surge in the blending of fashion elements as the outdoor lifestyle expands," said Kenji Haroutunian, Outdoor Retailer show director. "Features of the show like the Fashion Show and Project OR highlight the incredible design and sourcing process as well as the innovative apparel and gear that will hit stores in 2010-11."