Millet, the snowsports outerwear label that‘s part of Lafuma Group, has appointed Todd Johnson as its new US Brand Manager. Johnson, formerly Wholesale Manager at Montbell USA, will be based in the Lafuma Group US headquarters in Broomfield, CO. Johnson brings over a decade of retail experience to the company and he was an intregraul part of the growth at Montbell. His addition to the company is one of many steps Millet is taking to cater to the needs of the US market.

Millet will be using its parent company’s logistics, marketing and back office support to optimize its organization for US wholesale distribution. For the first time Millet will be on the main floor of the Winter Outdoor Retailer show presenting a focused US line of clothing, packs, footwear and accessories.