On Jan 15th, Haglöfs enters Sanfo Outdoof in Beijing, which means Haglöfs formally enters China Outdoor Market. In Sanfo outdoor, there is Haglöfs product area.

Haglöfs parent company ASICS Executive Director Katsumi Kato, Haglöfs Sales Director Richard and Business Development Manager Camino, Haglöfs South Korean General Manager Brian Jung, Gore-Tex (China) Sales Directore David Lin, Sanfo Outdoor General Manager Zhang Heng attend this opening ceremony.

From Left to right: Mr Zhang Heng, Katsumi, Richard and David

Richard, Haglöfs Sales Director said, “Very nice to enter Sanfo Outdoor, and cooperates with our agent Beijing Yuechengjunda trade company to develop in China, and brings the experience to China outdoor fans.”