The China outdoor brand Toread ‘s operation revenue at the first half is 154million RMB, up 34.15% compared with the first half of 2009. The net profit is 25.2564million RMB, increases 34.01% compared with the same period of 2009. The company said begins producing the 2010 Autumn/Winter new products from now on.

Toread plans to invest 66 million RMB products on research and development, production management center project, 17.867 million RMB to 2010 brand and marketing promotion, 17.831 to the liquid cash.

In 2008, the Toread sets up the Research and Development Management Center, which costs 66million RMB. Recently, Toread invests in the real estate and GEM.