Asia Outdoor 2010 has set a new record–32,000 sq.m. exhibition area, increases 28% compared with last year. 359 brands increases 24.6% compared with last year, 16,326 visitors increases 13.8% compared with last year, journalists 355 and media 147 (14 TV station included, 14% up) have enjoyed the Asia’s leading outdoor trade show from July 28 to 31, Nanjing, China.
Larger exhibition space, more brands and visitors, the four-day 2010 Asia Outdoor Trade Show has presented a boost in scale and created a new record. With its exhibition area increased to over 32,000 sq.m. (28% up) and HALL D and E in use, the number of exhibited brands has reached to 359 (24.6% up), visitors 16,326 (13.8% up), journalists 355 and media 147 (14% up), 14 TV station included.
The growth of Asia Outdoor is mirrored by the booming of local outdoor market. "The Chinese outdoor market maintains a double-digit growth these years and is expected to become the third largest outdoor market in 8-10 years following USA and Europe. And in this year some brands have reported an increase over 50%, which accompanies the soar of other branch in Chinese market." said Mr. Knut Jaeger, consultant of Asia Outdoor.
More brands attendance is one of the highlights of Asia Outdoor 2010. The total number of exhibited brands has reached to 359 (24.6% up, compared to 288 brands in 2009). The attendance of new brands is obviously encouraging–nearly all famous local outdoor brands have attended Asia Outdoor 2010, including the China leading outdoor brands TOREAD, also international brands including KEEN, MILLET, GERBER, SILVA, NIKON, YETI, NORDISK, ALPINE PRO, MARMOT, NIKWAX, LA SPORTIVA, LEKI, PETZL have attended Asia Outdoor 2010 for the first time. And as for the veteran exhibitors, many brands choose to enlarge their booth to support Asia Outdoor 2010, including KAILAS, NORTHLAND, VAUDE, KARRIMOR, ACOME.
The Taiwan trade group organized by Taiwan Textile Federation is also the highlight on the fairground. Among 16 Taiwan exhibitors, one of them has received an order over 5.75 million EURO. "Our customers are local manufacturers and brands, who are attracted by the innovative functional material, especially the environmental friendly material and recyclable material. On OutDoor Show, our target customers are from Europe, while in Asia Outdoor, we greet not only OEM and customers from China, but from Hongkong, Vietnam, Korea and other Asian countries and regions. " said the spokesman of Taiwan Textile Federation.
The feedback is also encouraging. "I’m impressed by Asia Outdoor 2010 and its quality, and the show is beyond my expectation." said Mr. Stefan Reisinger, project manager of Messe Friedrichshafen, who has visited Asia Outdoor 4 years before. Also Mr. Lukas Meindl from Meindl holds that the growth and increase in the quality of visitors are impressive. "Asia Outdoor has successfully introduced the first class outdoor equipment to China," said Mr. Riethmann, general manager of LOWA. Mr. Pu Jun, marketing manager of NORTHLAND agreed that with the increase in scale, Asia Outdoor has proved itself as an efficient trade platform that successfully builds a bridge between exhibitors and visitors. "The show is a good one, and it is as professional and international as the OutDoor Show, attracting more outdoor professionals and target customers. The exhibitors also show more maturity and are more professional. All these show Asia Outdoor is developing into the leading trade show worldwide." said Mr. Zhou Lei, marketing director of SHEHE. "The scale is even larger, the organization is reasonable, and improvement could be found in every respect." said Mr. Li Mingji, operating director of KARRIMOR.
The success of a trade show is also reflected by trade visitors. 16,326 trade visitors include outdoor dealers, personnels from department stores, mountaineering association, and procurement department. And more visitors from 2 or 3-tier provinces have been found in Asia Outdoor 2010, including visitors from Xinjiang, Tibet, Heilongjiang, Liaoning, and Yunnan.
As for the supporting programs, Asia Outdoor Industry Forum has been long the highlight. This year the theme of the forum is innovation and sustainable development, and the forum has invited Stefan Reisinger, project manager of OutDoor Show, Mr. Sheng Faqiang, CEO of TOREAD, Dr. Jiang Hong of BLUESIGN Asia-pacific, Mr. WT Shieh,marketing and business manager of CORDURA Asia-pacific, and guests from China Association for Scientific Expedition, capital investment corporation and travelling club to provide latest information and knowledge to visitors.
Asia Outdoor 2010 climbing competition has a new look and the bouldering and dyno competition have caught the eyes. Also on the fashion show stage, the latest products and professional performance from ALPINEX, DEUTER, KARRIMOR, SHEHE, TOREAD, NORTHLAND, VAUDE have attracted visitors every day.
Besides the traditional supporting program, the first Asia Outdoor Industry Design Award ceremony was held on the first day of the show, The award invited 3 experts from Jiangsu Industrial Design Association and 4 outdoor experts, and awarded 21 innovative products from 99 entries, including 2 gold awardsVAUDE: Norrsken insulation pad, and FIRE-MAPLE: FMS-100T High-Efficiency Titanium Stove, and 1 ECO award (EDELRID: Falcon EN892) for its Bluesign. And KAILAS, MEINDL and MILLET are the winners of this award.
The success of Asia Outdoor 2010 is remarkable, and it makes us to look forward to Asia Outdoor 2011. "Asia Outdoor is growing with the development of Chinese outdoor industry, and the good momentum will be continued in 2011. Also Asia Outdoor 2011 will be more international, and in order to achieve that, programs will be launched with Asia Outdoor’s partner in Friedrichshaffen." said Mr. Zhang Jian, general manager of Nanjing International Exhibition Center. Let’s reunion in Asia Outdoor 2011, in Nanjing, and enjoy the outdoor festival in 2011.