On July 12-17, Toread holds the Spring/Summer New Collection Meeting in Beijing, the agents attend this meeting. Toread mainly shows the EX-HERO, TRAVELAX, VINTAGE, SUNKIDS series, the products design is with the environment protection and fashion trend.

The EX-HERO with the theme Beyond Your Dream, use high-tech materials, professional function, and exquisite process, mainly meets the demand of the professional outdoor enthusiasts, people work in the extreme environment, people eager to have professional equipments. This series is suitable in the outdoor adventure, mountain climbing, skiing, hiking , cross-country and the extreme environment. TRAVELAX with the theme Enjoy Your Life, demand the outdoor fans leisure life.  VINTAGE with the theme Share Your Victory, attracts the urban elite and the person who pursuit the high-quality life, uses the functional materials, combine the urban features and the outdoor function, not only meets the demand of the outdoor leisure, but also the business and travel activities. The SUNKIDS with the theme Love and Nature, meets the demand of the kids.

 During the meeting, Toread Wang Jing shares her experience of Mt Everest climbing. Toread specially launches the e-commerce products for the e-commerce marketing channels.