On May 11-14, Shehe 2010 fall/winter orders meeting held in Jiangmen, Gangdong province, the orders increases 60% compared with the same period of 2009.

Lv Guixi, the founder of Shehe analyses the development trend of China outdoor sports and product structure adjustment, he thinks that China’s population is large, the resident income grows, the outdoor sports develops rapidly, which drives the demand for the outdoor goods, the product structure extends from the professional outdoor equipment to the public, there are opportunities for brand expansion and integration.