The last day 2009, Northland, the Austrian outdoor brand made a sales record in Shanghai Youhan mall,breaking 1.04 million Yuan, setting a new high among the all outdoor brands in the mall. Before that, only Nike and Adidas’ sales can exceed 1 million Yuan within a single day.

For entering the Chinese market five yearsthe European well-known outdoor bran NORTHLAND ,which has always attached importance to the product design and the Chinese market, is the first outdoor to establish R & D centers in China.