On Jan.11,Toread 2010 Autumn&Winter New Collections was held in Beijing,lauching a new outdoor trend in advance.

Themed with "Rising&Back",the new collections are divided into four styles: Performance series-meet extrme exploration and expedition demands; Daily series -aim at new outdoor fans and travellers, good quality and fashionable;Vintage series-are designed for downtown elite,white collar and middle class, meet their demand for high quality life and elegant outdoor leisure life; Lifestyle series: cater to the youngsters expectation both in price and visual design.