On July 9, Shanghai Setino Company holds 2009 Autumn&Winter Sales Conference in Shanghai, the dealers around the country attended. At the conference, Setino Company released 2009 Autumn&Winter new collections and 2010 Spring new collections of its three actiing brands Teva, Simple and Actionfox ("Arcticfox"). Among them, TEVASIMPLE mainly focused on outdoor shoes, most remarkable is the brand upgrading of Setino’s core brand Arcticfox that is called Actionfox from now on.

 
GM liJun made a humorous opening speech