White Sierra opens the store in Golden Eagle Shopping Center, Xinjiekou,Nanjing, Jiangsu province. Xinjiekou is the third largest commercial street in China. At the beginning of May, White Sierra opens the store in Beijing. White Sierra mainly opens the store in the shopping centers of Beijing and enters 10 major outdoor stores in Chiina.

 About White Sierra

In 1979, White Sierra was founded in USA . In 1985, White Sierra discovered the ski was very popular in USA, so it expanded our outdoor products to offer ski apparel. In 1987, White Sierra developed and produced the Spring/Summer collection and women’s collection. In 2002, White Sierra  made the products more fashionable to meet the young outdoor fans’ need. They can wear White Sierra apparel to work, travel and relax in nature. In 2004, in order to protect our nature, White Sierra used the bamboo, hemp, recycled polyester and organic cotton materials in the apparel collection. And all these fabrics are earth friendly. In 2008, White Sierra officially launched in China, and we continue to dream, explore and discovery outdoor sports. Think Outside. More information, please visit www.whitesierra.com