Downturn in the global economy, many a American outdoor brands get into the hot water, while some countertrend, remain steady development, since they focus on customers’ demand closely and products"R&D". Whitesirra is one of them, who has started to expand Chinese market.

In recent, another new White Sirra Shoppe grandly open in Beijing.  

About White Sierra

White Sierra has a 30 year heritage of successfully serving the outdoor and snow sports customer. Our customer looks for apparel that is durable, accessible and perfectly suited to their adventures in the outdoors. We take our inspiration from the cities and towns where we work, the sunny beaches, shaded redwoods & snowy peaks of the Sierras, where we play