It’s been a roller coaster ride of a season for snowboard retailers. Despite slow snow and early sales seasons, the economy’s turn around allowed the industry to finish the season down a mere 2.65%. While this represents a trip in the wrong direction from last year’s abysmal numbers, the last few months have posted very strong figures with March capping the year up 12.4% from last season and 2.2% from 2007/08. Here are some break downs for March’s sales.
Total equipment sales for all channels in March equaled $24,046,256 – a 12.4% increase from March 2009 and a 2.2% climb from 2008.
The good news for specialty retailers here is the steady downward trend in that green bar. At the end of this season equipment inventory is at a four-year low. Down over 26% from 2006/07, a fact that has led to a steady increase in demand for in-season product and increased sales prices.