The Marker Völkl Group is on track to increase sales in key markets this year, according to a statement released by the company in Europe this week between trade shows.

 

Völkl earned a solid 13% share of the global market in 2009 and ranked fourth in terms of value in a comparison of international ski makers, according to the statement. Among binding producers, Marker took second place on the global stage with a slight increase of 29% in its market share.

 

Both brands, which are distributed by Jarden Outdoor Solutions in North American, Europe and Japan, could increase sales in key markets. There have been positive signs from the USA, Canada, France, Germany, Austria, Japan, Scandinavian countries and Spain this season. In the U.S., far and away the highest volume market, Völkl ranks second and Marker is market leader, the company said in a statement released in Europe. 

 

"We expect the positive trend to continue," said Dr. Christoph Bronder, President of the Marker Völkl Group. "We undertook some important steps to lay the groundwork for this last year: a promising new alliance with Dalbello, an expansion of our environmental commitment, even more premium "Made in Germany" innovations – and we’ll continue to follow that path. In 2010 we intend to expand our investments in new productions, technologies and marketing by over 10%."
 
On Jan. 1, 2010 the Marker Völkl Group began a joint distribution deal with the Italian company Dalbello, the world’s biggest independent ski boot specialist. The collaboration will begin in core markets and could lead to  additional  collaboration in product development as well as marketing and PR.