The Arbor Collective announced today that North Lake Tahoe’s Nick Visconti is the latest addition to its team.

“Nick is an exciting addition to our family,” says Bob Carlson, co-founder of Arbor. “He is part of a new generation of snowboarders who understand how to effectively market themselves. Just being a great snowboarder isn’t enough for most professionals today?they have to be able to sell themselves and Nick gets that. He has a great attitude, a larger than life personality, a priceless sense of humor, an amazing work ethic and his solid skills as a rider complete the package.”

“I am excited to align myself with a brand making a difference in the snowboard community and positively influencing the world,” says Visconti. “The Arbor brand is extremely passionate about producing innovative snowboards with a conscious. Ultimately, I want to represent brands that I believe in,I believe in Arbor.”