While much of the industry gears up for the madness that is trade-show season, Signal Snowboards is opting to take the road less traveled this year. Signal is loading up its RV and hitting the road on a Tailgate Tour, winding through all the North American territories through the duration of the season.
Here’s the release:

Signal is proud to announce that they will be on the road in a 45 foot RV visiting shops and local scenes during SIA. That’s right! The folks at Signal are swapping the tradeshow floor maps for US road maps and engaging in a one-on-one experience with their current accounts, local riders and new dealers.

“ SIA is cool and it makes more sense for the mega-brands, but for us as a younger brand we find much more of a connection going to the source. Every scene is unique and we’ve found that hanging out with the people who sell our products is key”, says Dave Lee. Signal’s Tailgate Tour has been on the road since the beginning of January. It will continue through all the North American territories until the mountains are closed. This was an easy choice for the crew as times are changing and they feel it’s more important to take the dollars spent on the big shows and put them into the local scenes and on-snows. This also allows them all to get out and go ride. Perfect! If you’d like Signal to stop by your store, your local rail or mountain visit our website at www.signalsnowboards.com and send us an email. Track the tour dates for your area at www.twitter.com/signalsnowboard. And if you see the RV, honk! Follow the RV to the next stop; enjoy lunch and a shred. Who knows— you may even win something! Cheers!