SIA will hold a new product exhibit, INNOVATIONS, NOW, during January’s Snow Show in Denver to exhibit next season’s latest trends and technology across the snow industry:
“Set up museum style, Show attendees and consumers will be able to wander through exclusive product “galleries” to get a sneak peek at what’s new in snow. Over 120 companies have supplied product entries, many covering several categories. INNOVATIONS, NOW will include over 200 new products across all snow sports categories including alpine, snowboard, AT, telemark, backcountry, cross country, snowshoe, kids, fashion and accessories.
“The Salomon Freeski team broke new ground this month skiing big waves in Hawaii using our skis. The skis we’re showcasing are an offshoot of the skis used in Hawaii. The wave skis also make fantastic deep powder skis, so we beefed them up to handle the mountain and created a ski that can be used on water and snow,” commented Jason Starr, Founder, Starr Surf Skis.
“We’re highlighting the growth of backcountry riding and splitboarding in particular. We summed it up with ‘Splitboarding Is The Answer’ and submitted our award winning Storm splitboard for the backcountry segment of the exhibit,” said Lisa Branner of Venture Snowboards.
Each product entry will appear with a detailed product description. Retailers and press will be able to access the product descriptions during and after the Snow Show on SIA’s website (siasnowshow.com).
The INNOVATIONS, NOW exhibit will be on display during the SIA Snow Show in the Grand Concourse of the First Floor Lobby of the Colorado Convention Center. Follow the signs through the Convention Center’s Lobby, straight back towards the Registration Desk and down the hallway leading to the Wells Fargo Theatre.
- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary. SIA also develops marketing products, services and programs helping our Members operate more efficiently and increase participation in snow sports.