The curtain of Asia Outdoor Trade Fair 2009 has risen on July 31, 2009. The fair, which lasts four days, has reached a record high in terms of scale, the number of exhibition brands and trade visitors. This year the exhibition area has covered 2,5000sqm, with hall A, B, C in use; the number of exhibited brands reached 288, 17% up compared with that of last year. Among all brands, 52 of which are international brands from 24. During the four days of fair, the total number of visitors has reached 14344, which increases 52.6% compared with that of last year. And the number of present media is 129, with journalists 351, 9.7% up than last year.
As for exhibitors, by comparing with that of last year, the difference lies in the increase of local brands that attend the fair. The shrinking of international market has made many outdoor gears manufacturers turn to the large and booming domestic market. These local enterprises include exporters, outdoor gears raw material processing factories, oem, etc.
As the professional trade fair for outdoor products, Asia Outdoor is embracing a promising future. Knut Jaeger, Consultant of Asia Outdoor, is confident about the future of Asia Outdoor. "Following the development of previous three sessions, Asia Outdoor has grown into an important annual festival for Chinese outdoor industry. And China is rising to a world leading power; therefore, Asia Outdoor will be definitely one of the most popular outdoor trade fairs. "Asia Outdoor has long been an efficient communication platform for exhibitors and trade visitors. Usually the trade fair is assumed as a platform where exhibitors can receive orders and display their latest products, for which, the efficiency of mutual communication between exhibitors and trade visitors is the determining factor when it comes to the impact of a trade fair. Karrimor: "We hope that Asia Outdoor will be a center fair in Asia". "We have received orders. And we find more media coverage during this fair," said Song Yina, sales of SKOGSTAD. "During the fair, there are a large number of trade visitors. We feel satisfied with the communication with dealers." Chu Xiaoguang, dep. of FireMaple said. Most exhibitors feel that the fair has successfully met their requirements, and some of them think it is beyond their expectation. "It’s a good fair, and we are content with the communication with our clients", said Chen Jinming, manager of ACME. Besides, many exhibitors show their willingness to attend Asia Outdoor 2010. Mr. Huang Renhua, sales manager of Deuter expressed that they hade met more trade visitors from Asia, such as Philipines and Malaysia. and the outdoor gears exhibited in the fair became more close to daily life.
Processional trade visitors are another highlight during the fair. "Trade Visitors Only", Asia Outdoor continues its visitor policy with even stricter examination. According to statistics, 14344 visitors attend the fair, including dealers from home and abroad, department stores, mountaineering associations, procurement department and so on. The influence of Asia Outdoor is increasing. The fair has attracted not only trade visitors from big cities, such as Beijing and Shanghai, but many from second or third-tier cities. The large number of trade visitors is a big surprise for some exhibitors. Toshio Shiina, manager of Evernew, feels that the visitors have impressed him a lot with their professional questions and passion. "We have to be better prepared for the coming Asia Outdoor 2010." said he.
Meanwhile, Asia Outdoor 2009 also provided various supporting programs. There are Asia Outdoor Forums, fashion shows, rock climbing competitions, Tent City, Party, etc. and speak of forum, this year, Asia Outdoor has invited government leaders of high level, Ms. Antje Von Dewitz, CEO of Vaude, German explorer Mr. Bruno Baumann, etc. The forum has offered audience latest industry trends, the marketing strategy, as well as the chance of face-to-face talk to famous brands.
As for the supporting programs in the exhibition area, the rock climbing competition, which is divided into bouldering and active competition, and fashion show with NORTHLAND,LOWA,VAUDE,NIKKO, BERGANS,
ALPINEX,DEUTER,LUCKY,MARKILL,MEINDL,EDELRID have created an outdoor atmosphere.
In short, Asia Outdoor 2009 has made breakthrough in scale and trade visitors, which lifted Asia Outdoor to a new high level. Asia Outdoor 2010 will be held during July 29 to August 1, 2010 in Nanjing International Exhibition Center. Let’s eye on China, eye on Asia Outdoor.