In this beautiful summer filled with passion, Asia Outdoor Trade Fair 2009 which is sponsored by China Council for the Promotion of International Trade and Nanjing Municipal Government, and organized by China Council for the Promotion of International Trade Nanjing Branch, Messe Friedrichshafen Co., Ltd. and Nanjing Nantex International Exhibition Center Co., Ltd. is grandly opened and sucessfully held.
Asia Outdoor 2009 has bucked the trend and set a record this year in terms of the number of exhibited brands, scale and visitors. Asia Outdoor 2009 has covered an exhibition area of 24,000sqm, with more than 10,000 trade visitors and 288 exhibition brands, which is 17% up than that of last year.
The booming domestic marketing gives great room for Asia Outdoor’s development. With the lift of living standard, people have shown their increasing concern on a life of high quality. And more people are now going outside to enjoy the stylish, relaxed and eco-friendly outdoor activities, which has made contribution to the fast expand of domestic outdoor market, which is expanded at a rate of 40% per year. Last year the total amount of sales of outdoor gears has reached to 3.8 billion RMB. Now more dealers and manufacturors both from home and abroad have eyed on domestic market. Take this year’s Asia Outdoor for instance, the number of domestic brands that attend the fair has increased 23%, which has become a highlight of Asia Outdoor 2009, since with the shrink of international market, more brands turned their eyes to domestic market where the cost is lower. Therefore, during this fair, we will meet more exporters and OEM who are in the search of new potentials.
Meanwhile Asia Outdoor also provides good supporting programs such as party, forums, rock climbing competitions, fashion shows, tent city and so on. And in this fair, the forum will be the highlight since we have invited government leaders, CEO of Vaude, and German explorer Mr. Baumann to share their experience in outdoor related subjects.
Asia Outdoor has been long devoted itself to the broadcast of outdoor culture and a healthy life style. Therefore during the fair, we can see more gears that are more fashionable and function-orientated. Walking in the exhibition center, we can see the woolen socks for summer, bags for dogs, tent city, outdoor children clothing, etc.
Aisa Outdoor is the carnival for the Asia outdoor industry, outdoor enthusiasts, and the opportunity for the world to let the world know China better. So let’s eye on China, eye on Asia Outdoor.