At 9：00am of July 31， the 3rd Asia Outdoor Industry Development Forum was held in Nanjing International Exhibition Center. Vice -President of Chinese Mountaineering Association Luan Kaifeng made a statement to open the forum， sharing the stories behind the curtain about the Olympic torch relay to Qomolangma with the present Make ，dealers and medias. He also pointed that Beijing Olympic Games would bring a development opportunity for Chinese outdoor industry with promising future.  

This forum invited 6 outdoor industry leaders respectively from China，America and Europe who respectively made discussion  on Display and Show of the Merchandise in Outdoor Shop ， the Latest Development of European Outdoor Market， Outdoor Brands Promotion Strategy， Bicycle Sports and the Development Trend of Domestic Outdoor Brands， effectively completed the theory system of Chinese outdoor industry， warmly welcome by the mass Make， dealers and other outdoor insiders.

Asia Outdoor Industry Development Forum is an integral part of Asia Outdoor that has been successfully held for 2 times. In recent 2 years， persisting on the mission " share， win-win cooperation" ，Asia Outdoor has become a important communication platform for Chinese outdoor insiders.