Surf Expo recently announced that it will hold a series of hour-long StandUp Paddle demos in pool set up on the trade show floor during its January show. The demos will give show attendees the chance to get in the pool and try out a range of different manufacturers’ boards and paddles. Here’s some additional details:
“Atlanta, GA, November 5, 2009 – Surf Expo announced today its StandUp Paddle events for the upcoming show January 14-16, spotlighting this historical sport that has shown a sharp increase in growth over the past few years.
The Board Builders area at Surf Expo will be set around a 50’ x 60’ SUP demo pool. Attendees will be invited by manufacturers to attend hour-long, manufacturer-sponsored demos where they can actually get in the pool and try the sport – and several brands of boards and paddles – for themselves. With SUP’s unlimited geographical reach – a sport enjoyed in virtually any body of water– SUP offers unlimited growth potential and a new market for Surf Expo retailers large and small.
Surf Expo Show Director Roy Turner is excited at the growth of the sport, which offers new market growth for Board Builders in this tough time. “Rarely do we see a sport that crosses into so many markets: surf, outdoor, resort, flatwater, ocean, river. StandUp Paddling is a sport with a quick learning curve, yet we’ve only begun to push the limits of what can be done. If you are looking to energize your business and are located near an ocean, lake or river you owe it to yourself to visit our SUP area and attend one of our demos geared at growing your business in the newest addition to our boardsports family.”
Famed longboarder and StandUp Paddleboarder Robert “Wingnut” Weaver will be giving several free presentations throughout the show at the demo pool. Two topics he’ll focus on are bringing SUP to your Resorts and how to market and merchandise SUP from your traditional boardsports store. In addition, Wingnut will discuss the sport’s history, its future, and of course, he will showcase the sport in the pool.
Check surfexpo.com or the onsite directory for presentation topics and times. If you’re a manufacturer interested in hosting a demo session, contact Doog Becker at dbecker@surfexpo.com or 678.781.7958. Media partners interested in participating in SUP at Surf Expo should contact Vicki Vasil at vvasil@surfexpo.com
About Surf Expo
With headquarters in Atlanta, Georgia, Surf Expo is the largest and longest-running trade show for the board/beach/fashion industry (34 years). Surf Expo is held in January and September in Orlando, Florida, and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. Surf Expo is endorsed by the Surf Industry Manufacturers Association (SIMA); the Board Retailers Association (BRA), and the Water Sports Industry Association (WSIA).”