On Oct 10-19,  Fjällräven and Hanwag attend the New Lifestyle in Shanghai International Circuit, meanwhile, 2008 Formula 1 Sinopec Chinese Grand Prix is held in Shanghai International Circuit. Fjällräven and Hanwag focus on the Nature and Harmony to show the new and natural lifestyle. This exhibition aims at the fashionhigh-quality and healthy lifestyle, provides the fashionable and new products and services and improve the lifesty’s quality. 2008 Formula 1 Sinopec Chinese Grand Prix and New Lifestyle held at the same time, which make people enjoy the speed and outdoor sports.

 The Fjällräven booth designed looks like the forest, there are some animals, which make people feel in the nature. Fjällräven and Hanwag also show the forest products and their history to the visitors.

About 200,000 visitors attend 2008 Formula 1 Sinopec Chinese Grand Prix and appreciate the "Fashion and Speed", they also appreciate the "Nature and Harmony" of Fjällräven and Hanwag.