Roger Zeng, Executive Director of the China Outdoor Retailer Association, is scheduled to speak at the upcoming OIA Rendezvous on October 12 th following an invitation by the Outdoor Industry Association of America (OIA).

The OIA Rendezvous is an annual event designed for CEOs, senior staff, managers and directors of the outdoor industry to network and discuss trends of the industry. This year’s OIA Rendezvous will be held in Chattanooga , TN from October 12-14 th .

The presentation, with the topic “Retailing in China ”, will introduce the Chinese outdoor specialty retail business to audience by reviewing the history and development of the Chinese outdoor industry. The focus of the talk with be help U.S. industry executives understanding the current challenges as well as opportunities in the market today .

The OIA hopes the presentation will help the outdoor industry executives gain insights into the emerging Chinese outdoor market.