Beijing Toread Outdoor Products Co., Ltd. founded in 1999 is a high & new tech enterprise, which specializes in R&D, design, production and retail of outdoor products. In 2007, TOREAD brand was qualified as the “Well-known Trademark of China“ and became the “Licensed Manufacturer of Beijing 2008 Olympic Games”. In 2008, Toread established the largest scale and the strongest innovation capability R&D Center in China outdoor field. Three Toread products won the most authoritative industrial design award “Red Star Award” in China. Toread’s marketing network covers more than 90 large and medium cities all over the China, about 400 standardized outlets. The top minded awareness of target consumer group and the occupancy rate of top department stores rank No.1 in outdoor industry. During past ten years, the annual average of growth rates of Toread exceeded 50%, which became the legend of China outdoor products enterprises