Co-organized by ispo china and COG (China Outdoor Group), China OutdoorRetailing Demo Shops provide retailers with well designed commodities setting andatmosphere creation. Retailers will be more relaxed to exchange opinions and shareexperience in such demo shops.The Demo Shop is always a great platform for the retailers in ispo china. To meetwith the quick changes of the outdoor industry, Demo shop continuously updatelayouts and introduce new brands each year. Various activities present anotherhighlight. This year, two Chinese heroes from Dakar Rally will show up in this event bringing along their exciting stories. Dakar Rally is known as the most dangerousrally event in the world.

Outdoor School, organized by COG and supported by ispo china, is a trainingprogram for salesperson. They can apply the marketing theories learned in theschool in their future operation, will help to increase efficiency. At ispo china winter09, COG will award “The Best Trainee” of Outdoor School, to identify potential talentsfor the industry.