Ispo China 08 had successfully held on Feb.24-26 in Beijing International Exhibition Center(CIEC).During the exhibition, CORA(China outdoor retailer association) Demo Shop had become the spotlights, arisen the masses’ attention and well received.

CORA Demo Shop was the second time to show at Ispo China and put into more energy and labors whose area was 150 square meters. In this area, CORA set many brands  special zones and visitors reception zone, show a fire-new shop model to the outdoor retailers with a standard modal.

During the exhibition, CORA organized different thematic campaigns: first day, American OIA(outdoor industry association)president DAVID MATZ made a speech about American outdoor stores operation modal and methods to Chinese retailers, meanwhile ,another two typical Chinese outdoor stores mangers stated their stores’ operation respectively ; second day, two athletes of Dakar rally Chen Jianguo and Wei Guangliang presented shared their experience about the race with the outdoor enthusiasts to learn more the changeling sports event.