On Feb.24 the Chairman and CEO of Munich Trade Fairs International Group (MMI) Manfred Wutzhofer ceremoniously announced that MMI had signed a new cooperation agreement with Italian FieraBolzano Company at Ispo China 08 Opening Press. According to the agreement, Alpitec Mountaineering & Winter Sports Exhibition (Alpitec China)of FieraBolzano will be brought into Ispo China ,become its subsidiary exhibition from 2009 to 2013 so that Ispo China is able to cover the whole industry. That is to say, Ispo China 09 and Alpitec China 2009 will be held at the same time and the same place to create an all- round trade fair for the entire China and Asian sporting goods market. Among them, MMI will play the important as the host as well FIERABOLZANO be the Co-sponsor.

As the most skiing areas’s owners in China are also the local skis goods retailers , the skiing areas are the major winter sports equipment purchasers. Bring Alpitec China to Ispo China will help Ispo China become a true omni-bearing trade fair covering both China snow sports and outdoor sports.