On Feb 24, the European Famous Brand Fjällräven&Hanwag attended ispo china 08. Meanhile, Fjällräve &Hanwag held the Fjällräven&Hanwag New Products Press Conference on the same day. This conference attracted lots of outdoor fans, ispo visitors and the media.

At the press conference, Fjällräven showed the material G-1000 which is researched by Fjällräven&. G-1000 is waterproof, windproof, anti-UV and very durable, and its weight is very light. G-1000 is the ideal material of the outdoor clothes. Fjällräven also showed the leading technology products–Hydratic IQ. Hydratic IQ is breathable. When you do outdoor sports and you feel very hot, Hydratic IQ absorb the sweat. Meanwhile, when you feel very cold, it keeps you warm.

Hanwag showed the Vibram AW Integral and Zwiegenaht at the press conference. Zwiegenaht is on the verge of extinction. And this kind of shoes are made by hand, ie the artisans make the instep and soles together with the solid thread. Therefore, the shoes are durable.

Mattin Axelhed, CEO of Finesx attened ispo china, which means they attach importance to the Chinese outdoor market prospects. More and more world’s top brands enter Chinese market, which accelerates the domestic and abroad product upgrades.