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Fenix Outdoor enters China market, joins Ispo China for the first time

ReplyISPODecember 26th, 2007admin

At present, Fenix Outdoor joint hands with its Chinese partner Yangzhou Jinquan Tourism Company introduce its owned brands and Hanwag into Chinese market. It has signed up Ispo Munich for many times and chosen Ispo China for its first debut in Asia.

：Challenge extreme environment 

, the leading outdoor brand in northern Europe has adhered to creating continuously for more than 50 years, supplied durable and reliable equipments for the outdoor sports fans. Functionality is its mission, running through for every product. means "Arctic fox" -a kind of little predator living in the bitter climate. Just like its name, products can bear bitterest climate challenge. The followings of Kanken will be shown on Ispo China: Kanken climbing packsack, Akka tent, Silhuett sleeping sack,Greenland Jacket & trousers , Telemark jacket, Expedition down coat and G-1000 fabric,Vidda trousers.  

Hanwag: Stems from tradition, aims to promote

Hanwag was a crewel shoes manufacturer long before. In 1970, it developed its first functional Alpinist skiing boots "Haute Route", led market for 10 years. Then it began to produce climbing shoes, Cross-country shoes, hiker shoes, glider & parasailing footwear.In 1992, Hanwag introduced new concept for footwear-the integrated upper and tongue system.  

Hanwag footwear is well-made, comfortable and uses top materials and high technology, advanced in function. For the first Asian exhibition, it will show Alaska GTX, Robin, Banks GTX, Bergell Top and Omega GTX.

Fenix Outdoor AB engages in the design, development, manufacture, marketing, and distribution of outdoor and leisure-time equipment and clothing. The company products include backpacks, sleeping bags, tents, waterproof outerwear, clothing, and hiking and hunting equipment. It also involves in e-shopping and mail order operations, as well as in property management and selling through outlet shops. The company markets its products in Germany, Sweden, Denmark, Finland, Norway, and the Benelux countries. Fenix Outdoor was founded in 1967 and is based in nskvik, Sweden.

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