At the end of this year, many nice things happen to Zhang Zhiyong, CEO of LiNing. Recently, he announced that LiNing merged 57.5 percent stockholder's rights of famous table tennis brand "Double Happiness".

"This merge make...(read all)

Recently, Espo Flagship Store was formally opened. Here there are more than 30 domestic and foreign well-known sport leisure brands, thousands of sporting fashionable commodities displaying, which fires another shot in "Olympic economy"...(read all)

Notice of Beijing Olympic Ticket Center Started Second Phase of Ticket Sale to the Domestic Public

The second phase of ticket sale was on December 10. The reservation policy is: "open reservation and confirmed by the draw". Every...(read all)

Known as the "presidents' jogging shoes", the world No.2 sport shoes manufacturer, American company New Balance thought one Chinese shoes factory maliciously registered its trademark NIUBALUN ,and misled the public. Then New Balance ask...(read all)

Skechers is expanding its sales and distribution in China through a joint venture, called as Skechers China, with Luen Thai Enterprises, a conglomerate based in Hong Kong. Over the next three years, Skechers China expects to open more than 1200 po...(read all)

In the morning of 29, November, Wenzhou Intermediate Court heard the "jump Leopard" (Puma) trademark violation case, and judged at court that the Ruian city Silver Supermarket Co.,Ltd sold the infringing products must compensate PUMA Sch...(read all)

In the morning of 29, November, Wenzhou Intermediate Court heard the "jump Leopard" (Puma) trademark violation case, and judged at court that the Ruian city Silver Supermarket Co.,Ltd sold the infringing products must compensate PUMA Sch...(read all)

On Nov 30 evening, Quanzhou PEAK Group donated 1,000,000 to China Children and Teenagers’Fund again on CCTV program scene.

It is reported that this is PEAK's second donation. In January, 2007,PEAK contributed 1,000,000 ...(read all)

According to German reports on December 3, German sports goods manufacturer-Adidas develops very fast in China. Adidas not only takes China as production base, but also explores China sales market. At present, 90% of Adidas sports shoes are being...(read all)

According to the French Media report, the turnover of Adidas first three quarters growed 5%, pre-tax profit growed 11%. Regarding to the three owned brands, Nike's sales grows 8%; the sales of Reebok reached 1.77 billion Euro, growed 2%, despite...(read all)

The marketing communication is changing now? both in the originality construction of the contents and the choice of the communications channels. Ogilvy (Worldwide) CEO Brian. Featherstone said: "Today the interactivity of the consumers is str...(read all)

In November30, 2007, official partner of 2008 Olympic Adidas kicked off its Olympic Games campaign with a spectacular light show in front of thousands of people at Beijing's Yongdingmen Gate.The deputy chief of State General Admini...(read all)

On November 29 morning, Zhu Jinqian, director of Nike  media(China), did not go to the airport as usual, but go to Qingyuan rural primary school, Beijing. The students there are the workers' children.

In Qingyuan elementary school, Z...(read all)

Recently, China Sporting Goods Federation staff surveyed the comprehensive shopping malls, supermarkets, sporting goods stores in Xidan, Wangfujing and Chongwenmen for a week. Meanwhile,they analyzed various types of sporting goods of market share...(read all)

The Chinese sporting market will be further enlarged after Beijing Olympic Games. Mizuno (China) formally put the new headquarters' building into use located at the shanghai outskirts in order to prepare well for its expansion after Olympics.&nbs...(read all)