Body Glove International has issued a license to The Outdoor Recreation Group to develop a new line of backpacks, luggage, totes and accessories for outdoor, water/extreme sports markets.
The 2010 Body Glove line features technical hydration systems, duffels, packs, rolling bags, and more. Deliveries to major sporting good stores, specialty sports retailers and online at www.bodyglove.com/store start this summer.
Billy Meistrell, son of Body Glove's late founder Bill Meistrell, said the venture was long overdue.
"The Outdoor Recreation Group sets the industry standard for quality, creativity and incorporating new technologies into key products," said Meistrell. "They just get it!"
"We were thrilled at the opportunity to collaborate with an authentic brand like Body Glove," says Richard Pyles, GM of the Outdoor Recreation Group's Body Glove Division. "The new lines are an incredible fusion of Body Glove's signature surf-inspired style, and our technology and streamlined profiles. It's a tremendous new direction for us, and it's going to be a new standard in both design and delivery in this highly competitive market."