Earth Footwear said it will make an initial $5,000 contribution to EarthShare, a federation of environmental and conservation nonprofit organizations
From the month of March through the end of May, consumers are being asked to help grow this contribution by purchasing Earth Footwear and registering their purchase at earthfootwear.com/earthshare. For each pair bought and registered, Earth, Inc. (parent company of Earth Footwear) will contribute an additional $5 to EarthShare. The program will be promoted through viral/online outreach as well as through in-store signage in all retail locations where the footwear is sold.
The partnership between the two organizations is one of many notable steps from Earth Footwear as the company honors both the 40th Anniversary of Earth Day and 40 years since the brand's inception. Most notable is the introduction of a new biodegradable sole - featured in every Spring 2010 Earth style - that decomposes in the ground 10x faster than ordinary shoes once disposed. The breakthrough technology is the latest in a long-line of eco-friendly product innovations that also includes the early adoption of water-based adhesives, recycled cushioning materials, and glue-free packaging.
The 2010 recognition of Earth Day also coincides with a notable addition to Earth's senior leadership team - Gary Champion as President, Earth, Inc. Champion's addition aims to elevate the company's record of consistent sales growth over the past several years, and effectively position the organization for the next 40 years of its existence.
"Health and wellness is clearly at the forefront of many consumers' minds, and the 40th anniversary of Earth Day is only going to elevate that awareness among a broader audience," comments Champion. "To honor our heritage, and set up our future, we're thrilled to be partnering with an organization like EarthShare? to bring to market a meaningful values program that not only celebrates what's important to us, but also what's important to many of our most loyal customers. It's what the 'good for you - good for the planet' message is all about, and it's a great way for us to be living out our values as an organization."