Flat Fitty/Lavish Headwear announced that industry vet Brad Meyers will take over sales rep duties for the San Diego/South Orange County Region effective immediately.
“Brad’s experience speaks for itself, he was a natural choice to fill the position”, explains Tian Waters, CEO of Flat Fitty. “Flat Fitty is experiencing substantial growth, with our controlled, smart growth philosophy we need to hire very experienced, known faces that can hit the ground running. Brad proved very quickly he is definitely that type of salesman.” Waters finishes, “Brad had many offers on the table when we started negotiations, we were pleased that he chose Flat Fitty, he really shows the entrepreneurial nature we are looking for in a salesman. He has taken to heart the concept of Flat Fitty changing the headwear category, and immediately shared the passion and excitement of seeing Flat Fitty grow.”
According to the releaes: During his five plus years industry sales experience Brad has worked with some very influential players in Action Sports. Working as a Sub Rep to one of the industry sales legends, Brad succeeded in showing his value during one of the toughest times in economic history with 15% sales increases YOY. The previous two years were spent working in house sales for Quiksilver managing over 150 accounts while supporting 4 outside Sales Reps in his region. Also having extensive retail experience, previously holding the position of Manager at K5 Surf & Sports will help immensely with his transition to a Manufacturing Brand like Flat Fitty.
“His branded connections in Action Sports are obviously impressive, but having previously worked in the retail environment (K5), is what’s exciting to me. Having private label exposure allows Brad to truly understand Flat Fitty’s unique business model and how to apply that to a Retailer’s Private Label program”, explains Executive Vice President, Kevin Dring. “Flat Fitty is growing Private Label headwear lines among large and small retailers alike. Private label is allowing retailers huge profit margins, margins that are super beneficial in some tough times. Brad will be able to use his experience to expand our private label sales strategy immediately. We are stoked to land a salesman of Brad’s drive, connections and caliber; I know he will embrace the factory direct, high quality nature of our manufacturing business”.