The gifts under the tree had barely been opened when diehard shoppers resumed their hunt for more bargains.
L.L.Bean in Freeport is one of the few Maine retailers not to shut down for Christmas.
The company's flagship store stays open around the clock, 365 days of the year.
It has become a destination for customers anxious to make a quick gift return or get a head start on after-Christmas sales.
Many retailers are hoping the flow of customers at Bean's will continue for the rest of them in the coming weeks to help make up for lackluster holiday sales.
Upcoming figures from the International Council of Shopping Centers are expected to show sales were down by about 2 percent over the previous holiday season. That would make this worst season for retailers since 1969.